PROJECT INTAKE

Website Conversion & Messaging Diagnostic

This intake takes approximately 8–12 minutes. You don’t need perfect analytics, formal research, or every document listed below. Share what you know and what you have.

The 5–7 business-day delivery window begins after this intake is complete.

Your Business

PROJECT EMAIL

BUSINESS

The Buyer

Primary Buyer

Primary Offer

Offer Price

Customer

Business Outcome

Buying Trigger

Alternatives

Misunderstandings

The Website Decision

Website URL

Primary Action

After Conversion

Perceived Dropoff

Your answer is context, not the diagnosis. The Strategy Lab will evaluate the buying path independently.

Objections

Current Evidence

Evidence Available

Evidence Notes

Previous Attempts

Previous Changes

Previous Results

The Decision Ahead

Decision Needed — What decision are you hoping this diagnostic will make easier?

Final Context

Supporting Materials

Supporting Context

Final acknowledgment

I confirm that the information provided is accurate to the best of my knowledge and that The Strategy Lab may rely on it as contextual evidence for the diagnostic.

THE STRATEGY LAB

Clear scope protects the quality of the work.

The diagnostic does not include full copywriting, visual redesign, development, analytics installation, SEO strategy, paid-media management, or implementation.