Request the Diagnostic.

Website Conversion & Messaging Diagnostic

Get clarity before you spend more money fixing the wrong thing.

The Strategy Lab identifies the strongest constraint in your website’s buying argument, shows you what deserves priority, and gives you an implementation-ready decision blueprint for what should happen next.

500$

Fixed

Business Days

Primary Website

Sales Call Required

START THE DIAGNOSTIC

Get a clear decision before changing your website.

Tell me which website and buying action you want to improve. If your project fits the standard scope, you can continue to the $500 checkout and complete the detailed intake after payment.

$500 USD fixed · One primary buying context · 5–7 business days after payment and completed intake

You do not need analytics, research documents, or a detailed brief to get started.

What you receive

An Implementation-Ready Website Decision Blueprint that explains:

✔️ What appears to be making the buying decision harder
✔️ What evidence supports the diagnosis, and what remains uncertain
✔️ Which buying argument and message priorities should guide changes
✔️ What to fix now, test next, and leave alone for the moment
✔️ How to validate the recommendations
✔️ What an implementer needs to change and in what order

The diagnostic provides direction. Finished copywriting, redesign, development, and implementation are separate work.

Tell me about the project

Your name

Where should I send your fit decision and next steps?

Website or landing page

example.com/page — you can enter a domain without http:// or https://

What should the right visitor do?

Choose the main action: inquire, book, register, purchase, start a trial, or another action.

What is happening now?

Describe what you are noticing. You do not need to diagnose the cause.

What decision do you need to make?

For example: improve the messaging, change the page, reconsider a redesign, or decide what deserves priority.

Anything else I should know?

Optional. Mention multiple services, unusual requirements, a deadline, or a specific deliverable you expect.

I understand this is a $500 USD diagnostic for one primary website or landing page and one principal buying context. It provides findings and implementation direction, not finished copy, design, development, or guaranteed results.

Your answer appears on this page as soon as you submit, checked against the standard diagnostic scope. If it matches, you can continue straight to checkout.

Nothing is charged unless you choose to continue.

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What happens after you submit?

▪️ You get an answer on screen straight away, checked against the standard diagnostic scope.

▪️ If it matches, go straight to checkout and complete the detailed intake after payment. Delivery is 5–7 business days once both are done.

▪️ If a detail is missing or the scope is wrong, you see exactly which, and no payment is requested.

▪️ If your request matched the scope, about 48 hours later I send a short micro-diagnostic of your page: one concrete observation you can act on.

THE STRATEGY LAB

Clear scope protects the quality of the work.

The diagnostic does not include full copywriting, visual redesign, development, analytics installation, SEO strategy, paid-media management, or implementation.

Additional work can be scoped separately after the diagnosis if needed.

Prefer to see the method first?

See how the diagnostic works

FAQs

Questions? Answers.

Everything you need to know about our diagnostics.

Request the Diagnostic.

Get clarity before you spend more money fixing the wrong thing.

Get a clear decision before changing your website.

What you receive

Tell me about the project

What happens after you submit?

The diagnostic does not include full copywriting, visual redesign, development, analytics installation, SEO strategy, paid-media management, or implementation.

Additional work can be scoped separately after the diagnosis if needed.

Questions? Answers.

Can’t I do this with ChatGPT?

Why not just hire a copywriter/agency?

Is this an automated website audit?

What happens after the diagnostic?

I already know my website needs work. Why do I need a diagnostic?

Why shouldn’t my current agency do this?

Is this a copywriting service?

Will you redesign or build the website

Can you guarantee a conversion increase?

Do I need analytics?

What do you need from me?

Did Popeye’s commission this Blueprint?

Can you review more than one page?