Privacy Policy
Last updated: September 3, 2026
The Strategy Lab respects your privacy and is committed to handling personal information responsibly, transparently, and only for legitimate business purposes.
This Privacy Policy explains what information we collect, why we collect it, how it may be used or shared, and the choices available to you.
1. Who we are
The Strategy Lab provides strategic website conversion, messaging, and diagnostic services.
For privacy inquiries, access requests, corrections, or complaints, contact:
Privacy Officer: Yainny Morales
Email: yainny.morales@hotmail.com
Business address: 4805 Boul. Lapinière, Brossard, QC J4Z 0G2
2. Information we collect
We may collect information you voluntarily provide when you:
submit a diagnostic request or contact form;
communicate with us by email;
purchase a service;
complete a project intake questionnaire;
provide website, business, audience, marketing, or project information;
request support or otherwise communicate with The Strategy Lab.
This information may include your name, email address, company name, website URL, billing information, project information, business context, and any other information you choose to provide.
Payment card information is processed by our payment provider and is not stored directly by The Strategy Lab.
Our website may also automatically collect limited technical information such as browser type, device type, IP address, referring page, pages viewed, and general website usage information through hosting, security, analytics, or cookie technologies.
3. Why we collect information
We use personal information only for purposes reasonably connected with operating The Strategy Lab, including to:
Evaluate whether a requested project fits the diagnostic scope; respond to inquiries; provide services you purchase; communicate about your project; process payments; deliver diagnostic materials; maintain business and accounting records; improve the website and client experience; protect against misuse, fraud, or security threats; and comply with legal or regulatory obligations.
We do not sell personal information.
4. Diagnostic and project information
Information submitted during a diagnostic engagement may include commercially sensitive information about your business, customers, positioning, marketing, website, performance, or internal decision-making.
We use this information only as reasonably necessary to evaluate, perform, administer, and deliver the engagement unless you give permission for another use.
Client-specific materials will not be publicly presented as a case study, testimonial, portfolio example, or marketing asset without permission.
5. Consent
By voluntarily providing information to The Strategy Lab, you consent to its collection, use, and disclosure for the purposes explained at or before the time of collection.
You may withdraw consent where permitted by law. Withdrawal may affect our ability to provide a requested service when the information is necessary to perform that service.
6. Service providers
We may use third-party providers to operate parts of the business, including website hosting, form processing, email, cloud storage, scheduling, analytics, payment processing, accounting, and other business infrastructure.
These providers may process information on our behalf only to the extent reasonably necessary to provide their services.
Some providers may store or process information outside Quebec or Canada. As a result, information may be subject to the laws of the jurisdiction where it is processed.
Current key providers may include:
Framer
Stripe
Outlook
Google Sheets
7. Cookies and analytics
The website may use essential cookies and similar technologies required for functionality, security, and performance.
If analytics, advertising, or other non-essential tracking technologies are used, information about those technologies and the available consent choices will be provided on the website or through cookie controls, where required.
You may also adjust cookie settings through your browser.
8. Marketing communications
Submitting a diagnostic request does not automatically enroll you in unrelated promotional email marketing.
If you subscribe separately to marketing communications, you may unsubscribe using the link in those messages or by contacting us.
Commercial electronic communications are sent in accordance with applicable requirements regarding consent, sender identification, and unsubscribe mechanisms.
9. Retention
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including providing services, maintaining business and tax records, handling disputes, and meeting legal obligations.
When information is no longer reasonably required, it may be securely deleted, destroyed, or anonymized in accordance with our retention practices.
10. Security
We use reasonable administrative, technical, and organizational safeguards appropriate to the sensitivity of the information we hold.
No online system can be guaranteed to be completely secure, and we cannot guarantee absolute security of information transmitted electronically.
11. Access and correction
You may request access to personal information The Strategy Lab holds about you or ask that inaccurate or incomplete information be corrected.
Requests may be sent to:
yainny.morales@hotmail.com
We may need to verify your identity before responding.
Certain information may be exempt from access or correction where permitted or required by law.
12. Privacy questions and complaints
Questions or concerns about how personal information is handled should first be directed to the Privacy Officer at:
yainny.morales@hotmail.com
We will review privacy complaints and respond within a reasonable period.
13. Changes to this policy
We may update this Privacy Policy when our services, technology, providers, or legal obligations change.
The most current version will be posted on this website with the date of the latest update.